Launched in 1992 by Evelyn H. Lauder, the Estée Lauder Breast Cancer Awareness Campaign has become one of the world's most recognisable and successful global charity campaigns, identifiable by the iconic pink ribbon that has come to symbolise the fight against cancer. So far the campaign has successfully raised more than $65 million for global research, education and medical services, as well as funding 200 crucial BCRF research grants globally. This year, the company has set a record target of raising $6 million for this important cause.
As the most common cancer in women globally, breast cancer touches lives every day; in 2013, an estimated 1.8 million new cases of breast cancer were diagnosed worldwide. This year, the BCA Campaign will aim to highlight the importance of togetherness, by bringing together various influencers – from bloggers and media personalities through to authors and chefs – to share a range of advice designed to promote health and wellness. Alongside this, Estée Lauder has launched three limited edition products to raise crucial funds for the cause:
The Advanced Night Repair Synchronized Recovery Complex II is Estée Lauder's number one repair serum, designed to
Aveda Hand Relief Moisturizing Creme is a vitamin-rich formula featuring organic rosemary, bergamot and lavender, designed to soothe dry, chapped hands and provide intense moisturisation. $4 of each purchase will support cruelty-free research into the lifestyle and environmental factors that could possibly affect the risk of breast cancer.
The Pink Perfection Color Collection features a make-up palette of four Pure Color Envy Eye Shadows, ranging from a soft pink in 'Ivory Power' through to a delicate, shimmering 'Provocative Petal' and earthier 'Untamed Teal.' The palette sits alongside a Color Envy Blush and full-size Pure Color Envy lipstick – a subtle selection of feminine shades to suit all skin tones. Housed in a lizard-effect zip-around case with mirror, 20 per cent of the retail price of each piece will be donated to the BCRF.
Available at Travel Retail locations across the UK, there's never been a better way for beauty-lovers to show their support for the fight against cancer. Whatever your preference, Estée Lauder can help you to wear pink with pride – whether it's on your lapel with a ribbon pin, or with a beautiful pink lip. Visit www.bcacampaign.com for more information on how to get involved.