Beauty pioneer Estée Lauder broke new ground when, a decade into running her eponymous brand, she launched her most luxurious cream yet in 1956. Dubbed 'Re-Nutriv', Lauder called it her 'goldmine of beauty,' made from the world's costliest ingredients. Jars flew off the shelves despite the hefty price tag of $115 (the equivalent of $1,000 in today's money) and the product went down in the annals of beauty history, setting a precedent for the global skincare industry. 60 years later, the company is innovating once more with a new Re-Nutriv Ultimate Lift Regenerating Youth collection, featuring the brand's exclusive Floralixir Dew. Created from two precious flowers known to thrive in the bitter cold of the Himalayas and the desolate highlands of Brazil, Re-Nutriv scientists were inspired by the hardy nature of the delicate plants, which flourished in the face of harsh climates. Each plant is gently handpicked for the formula and combined to create the groundbreaking Floralixir Dew, which can render skin dramatically firmer, plumper and more lifted.

The Ultimate Lift Regenerating Youth Creme is an ultra-light formulation, providing essential hydration and leaving skin looking more refreshed and re-plumped. Meanwhile the Creme Gelée glides over the skin to leave it nourished and comforted – blending in seamlessly. Both formulas feature South Sea Pearls which add valuable luminosity to the skin, and feature the all-important Floralixir Dew which helps harness the skin's innate powers of visible regeneration and renewal to 're-train' skin to act like younger skin. In addition to reviving the complexion, the products also protect against the ageing process, strengthening and restoring the delicate lipid barrier – a process that's key to resisting future signs of ageing. 

Meanwhile the Ultimate Lift Regenerating Youth Serum has been carefully engineered to leave skin feeling silky soft, helping skin feel firmer and more lifted over time. Mico-droplet encapsulate technology helps deliver the precious Floralixir Dew in the best way possible – protecting the potency of the ingredients until the moment of application, when the precious product is released onto the skin. The Ultimate Lift Regenerating Youth Eye Cream also helps to fight crow's feet, puffiness and crepiness, brightening dark circles and regenerating the radiance of youthful eyes. A soothing five-algae blend of powerful anti-irritants is the secret to the formulation – calming tired eyes. Simply apply the serum morning and night after cleansing (avoiding the eye area) and follow with the Creme, Creme Gelée and Eye Creme for the ultimate treatment. With 70 years of experience in the beauty industry poured into the science of every formula, the Re-Nutriv collection promises to be one of the most innovative products on the market, offering remarkable transformations for skin.

The Re-Nutriv Ultimate Lift Regenerating Youth Collection is available at Estée Lauder Travel Retail locations worldwide.

www.esteelauder.co.uk

 

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