Best known for his elegant fashion collections, designer Zac Posen is branching into new territory with the launch of his first makeup line in collaboration with MAC. Posen's relationship with with the cosmetics brand stretches back almost 15 years to the opening of MAC's Spring Street store in SoHo New York, which the designer attended. Struck by the brand's pioneering spirit and innovative approach to beauty, the event marked the start of a successful relationship which saw MAC work backstage at Posen's runway shows for years. "Fashion and beauty go hand in hand," explains Posen, whose new collection features a mix of eye, cheek and lip products with brushes. "I dress so many amazing, iconic women on the red carpet and I wanted to extend the glamour to the wider public." This mission includes providing women with "the essentials to master a great smoky eye, a lush-coloured lip and an invisible powder that eliminates shine and makes one picture perfect at all times." The packaging takes inspiration from Posen's signature rich grey-green with gold detailing, and the colour palette promises to compliment a wide range of skin tones, providing flattering results for women of any age. The collection will go on sale at select travel retail locations worldwide from March 2016.

http://www.maccosmetics.co.uk/

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