Jo Malone London has introduced an exciting new fragrance into the brand's roster, inspired by the lively, free spirit of young London in the 'Swinging 60s.' At the North London launch party, the brand unveiled the new collection that combines the 'basil' twist from the hugely popular Lime, Basil & Mandarin scent that launched 20 years ago, with a heart note of Neroli and a base note of White Musk to create what Master Perfumer Anne Flipo calls "A fresh, sophisticated, sensual floral with green facets – stunning in its simplicity." Designed to appeal universally to both men and women, the fragrance is reminiscent of fresh summer days, full of life and delicate tones – perfect for combining with other scents in the Jo Malone London range to create a personalised blend. The theme of the collection has been dubbed 'London Lark' – epitomizing the cool, youthful spirit of the city during the era of the Beatles, Jimi Hendrix and the Rolling Stones. Guests at the event created their own mod-inspired badges while sipping on fresh fruit cocktails and watching footage inspired by Swinging London projected around the room. Combining some of the most popular aspects of the brand's fragrance library, this fresh collection promises to be a hit.

www.jomalone.co.uk

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