Detroit based brand Shinola has long been synonymous with handcrafted products, creating everything from watches to bicycles, leather goods and journals. Now the brand is expanding its support for handmade quality goods, by bringing its 'Makers Monday' program from across the atlantic to the UK for the first time. Originally launched in 2013, 'Makers Monday' uses a curated online hub of homegrown makers to encourage consumers to pledge to buy American-made goods and share their promise across social networks.
Now in its third year, the scheme will be asking UK customers to pledge to 'buy maker' on the 30th of November. This year, Shinola have partnered with invite-only site Maker.Me, which allows makers to display their craft and connect with other makers and manufacturers. Together they have created the Makers Monday homepage, featuring selected profiles of participating makers whose businesses manufacture over 50% of their goods locally. The program will then culminate in an international celebration on the 30th of November, held across all 10 of Shinola's stores, where local makers will be invited in to celebrate their work and connect with their communities. There has never been a better time to support local industry and independent makers, creating products with love and passion.
Click here to visit the Makers Monday website.