The start of the winter months can sometimes feel a tad dreary in London, characterised by the steady encroach of grey skies, icy winds and endless rain showers. However, the approach of wet weather has begun to seem like a much less miserable prospect thanks to an upbeat new campaign from Hunter Original. Commandeering screens across the underground and even the iconic giant billboards at Piccadilly Circus, the videos have slowly become a highlight of team IN London's commute, featuring a series of models kitted out in a range of bright colours from the brand, dancing in defiance of London's grey weather. In celebration of Hunter's relationship with rain, the campaign is entitled #RainStartsPlay, featuring a kaleidoscope of Hunter products that can keep you dry – from the brand's iconic wellies, through to vinyl ponchos and rubberised hunting coats. We popped into the brand's Regent Street store a few days ago, and fell in love with the rubberised leather backpacks (which we were told are flying off the shelves in pink shades) – brilliant for keeping your belongings dry.
Click here to browse the full collection from the campaign.