London College of Fashion graduate Samuel Dougal is launching his first ever ready-to-wear collection at Harvey Nichols this August, branching out from his established background in couture. Known for his show-stopping gowns, Dougal trained under Alexander McQueen and Philip Treacy, who taught the young designer how to create striking fashion with an attention to detail. Following the success of his couture line, Dougal launched his first ready-to-wear collection at London Fashion week in February 2016, drawing inspiration from classic cuts, and understated sophistication, making use of high-quality British fabrics such as Harris Tweed, Suffolk silk and 100% Alpaca from Somerset. Harvey Nichols have now handpicked key pieces from the showcase, which include a khaki tailored coat, oxblood strapless wrap dress and mohair jacket in black-to-pink dégradé. For his first collection, Dougal drew inspiration from the simple aesthetic typified by the art collective that populated St.Ives in the early 20th century, which included creatives such as Barbara Hepworth.