British actress Gabriella Wilde, most famous for her role in Endless Love, has been announced as Mappin & Webb's first ever brand ambassador. The new campaign 'Forever Since 1775' draws on the rich heritage of the jewellery brand, which was founded more than 240 years ago in the same year as Jane Austen's birth. The shoot takes inspiration from the romantic roles Wilde has portrayed on screen as well as the legacy of British romance found in the iconic literature of Austen and her peers. Shot by photographer Bruno Dayan at the 18th-century Antony House in Cornwall, the campaign precedes Wilde's appearance in the latest series of BBC 1's hit drama Poldark, which will premiere in September this year. 'Forever Since 1775' also marks the re-opening of Mappin & Webb's newly refurbished flagship Regent Street boutique, which last week unveiled a new £2m interior inspired by the grandeur of British stately homes.