Selfridges are marking the 400th anniversary of the death of Shakespeare with a groundbreaking new program of events that includes special collaborations, bespoke window displays and the creation of a fully-fledged in store theatre. Twenty international designers including Rick Owens, Simone Rocha and Dries Van Noten have teamed up to create a series of windows inspired by Shakespeare's canon of work, themed on everything from A Winter's Tale to Romeo & Juliet. Inside, the specially built reFASHIONed theatre will become the centerpiece of the events program, run in collaboration of innovative theatre company The Faction. Customers will have the chance to peak behind the scenes of how a play is created, from rehearsal processes to read-throughs and press nights, as the company prepare for a performance of Much Ado About Nothing.

Visitors will have the rare chance to interact with the cast and creatives behind the show, while MAC will be hosting workshops revealing how characters are brought to life through the power of makeup. The prestigious RADA will also be hosting a two week residency in the reFASHIONed theatre, providing customers with the chance to learn the art of stagecraft through a series of masterclasses and workshops specialising in everything from dance to stage combat and audition technique. The culmination of all this work will be the performance of Much Ado, which will incorporate cutting-edge light installations by WhiteLight, as well as 'digital cameos' in projected CCTV footage mapped onto mannequins, and plenty of other daring contemporary twists to Shakespeare's iconic text. Tickets are available for the purchase now. Simply visit for more information.