Bvlgari Cinemagia pop up launched at Harrods

Bvlgari Cinemagia pop up launched at Harrods

The Cinemagia pop up will feature a stunning exclusive jewellery and accessory offering, including two bags from the much-anticipated Alexander Wang x Bvlgari collection

From this month until 7th January 2020 Harrods is hosting a Bvlgari pop-up celebrating the magic of cinema and film.

The boutique is set to be the ultimate festive shopping experience, featuring the global pre-launch of a stunning jewellery set from the iconic brand and allow customers to purchase the hotly-anticipated Bvlgari x Alexander Wang collection and the new Serpenti Seduttori watch.

Bvlgari’s show-stopping new line, Fiorever, is launching exclusively at the temporary boutique this October before its worldwide launch in December.


Oct 11th 2019
Amelia Jean Jones

The name of the brand combines the Italian word for flower, ‘fiore’, and the English word ‘forever’ to create Fiorever. The brilliant diamond collection was inspired by energetic, nature-inspired frescoes found in the Ancient Roman city of Pompeii and is a true showcase of the master craftsmanship of the jeweller.

The highly-anticipated collaboration between Alexander Wang and Bvlgari: “Serpenti Through the Eyes of Alexander Wang”, is a limited-edition handbag collection. Two of the eye-catching bags from the collection will be available exclusively at the Harrods pop up.


Wang’s signature high-low approach reimagines Bvlgari’s iconic Serpenti Forever bag, using ‘packaging as luxury’ as a focal concept. Traditionally-overlooked packaging – think a watch gift-box, dust bag and paper shopping bag – is reinterpreted by Wang and combined with a Bvlgari heritage-inspired closure.

“When Bvlgari approached me to collaborate, I knew I wanted to create something that focused on the everyday overlooked items when purchasing luxury goods and transform it into something desirable for a global consumer of all ages,” explains Wang.

Images courtesy of the brand