CURATING LUXURY FOR THE DISCERNING TRAVELLER

Bvlgari launches Cinemagia pop up at Harrods

Bvlgari launches Cinemagia pop up at Harrods

The Cinemagia pop up will feature a stunning exclusive jewellery and accessory offering, including two bags from the much-anticipated Alexander Wang x Bvlgari collection

From this month until 7th January 2020 Harrods is hosting a Bvlgari pop-up celebrating the magic of cinema and film.

The boutique is set to be the ultimate festive shopping experience, featuring the global pre-launch of a stunning jewellery set from the iconic brand and allow customers to purchase the hotly-anticipated Bvlgari x Alexander Wang collection and the new Serpenti Seduttori watch.

Bvlgari’s show-stopping new line, Fiorever, is launching exclusively at the temporary boutique this October before its worldwide launch in December.

 

Oct 11th 2019
Amelia Jean Jones
Fashion
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The name of the brand combines the Italian word for flower, ‘fiore’, and the English word ‘forever’ to create Fiorever. The brilliant diamond collection was inspired by energetic, nature-inspired frescoes found in the Ancient Roman city of Pompeii and is a true showcase of the master craftsmanship of the jeweller.

The highly-anticipated collaboration between Alexander Wang and Bvlgari: “Serpenti Through the Eyes of Alexander Wang”, is a limited-edition handbag collection. Two of the eye-catching bags from the collection will be available exclusively at the Harrods pop up.

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Wang’s signature high-low approach reimagines Bvlgari’s iconic Serpenti Forever bag, using ‘packaging as luxury’ as a focal concept. Traditionally-overlooked packaging – think a watch gift-box, dust bag and paper shopping bag – is reinterpreted by Wang and combined with a Bvlgari heritage-inspired closure.

“When Bvlgari approached me to collaborate, I knew I wanted to create something that focused on the everyday overlooked items when purchasing luxury goods and transform it into something desirable for a global consumer of all ages,” explains Wang.

Images courtesy of the brand
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