To honour the occasion, Michael Kors has launched a dedicated global campaign and a product collaboration with actress Yang Mi. The campaign video features Yang Mi and was shot by photographer Chen Man.
Two special edition handbags have been released in red and black leather, giving the Whitney a fresh look with heart and star-shaped silver-tone hardware to subtly incorporate the meaning of Qixi. With regard to her inspiration for the design, Yang Mi says: “Studs are always a part of my style, so I knew I wanted to use them in these designs. The heart shapes were perfect for symbolising love this Qixi, while the star shapes were all about adding a little personality and attitude.”
The two new Whitney pieces will be available to buy worldwide, making an ideal gift. “Qixi is one of those special holidays where the sentiment – love that endures – can be understood and celebrated wherever you are,” says Michael Kors. “And when we started to design a celebratory product, I thought who better to partner with than our ambassador Yang Mi?”
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