We have plans in place to make shopping a thing of the past for our clients,” says elite personal stylist Daniel Johnson. “Imagine arriving at your hotel, holiday home or yacht and finding a fully furnished wardrobe with garments altered to fit,” he says. An ambitious notion for sure, but one in step with the zeitgeist: an upsurge in demand for bespoke fashion services such as wardrobe consultancy, personal shopping and tailor-made styling.
Once the preserve of A-list celebrities vying to outshine Jennifer Lawrence, Lupita Nyong’o and David Gandy at red-carpet events, people from many walks of life have woken up to the importance of the image they project; in the process realising that getting it consistently right takes a set of organisational skills, industry connections and fashion know-how that few of us possess. Quickly accustomed to the many in-store personal shopping services on offer, fashion lovers want to take that next step up – their own Rachel Zoe.