DAKS: Celebrating 125 years of style

DAKS: Celebrating 125 years of style

The Year of the Pig might be on the horizon, but there is another reason to celebrate. This year marks the 125th anniversary of DAKS, and the British heritage brand is inviting you to join in the festivities

With its exquisite tailoring and famous House Check, DAKS has been the master of refined elegance for 125 years. Its rich heritage stretches back to 1894, when Simeon Simpson established a bespoke tailoring business on East London’s Middlesex Street that promptly garnered acclaim. Rather than focus solely on creating bespoke pieces, Simpson spotted a gap in the market and became the first man to successfully mass-produce high quality suits that were soon the must-have item in every gentleman’s wardrobe. ‘Simpson Suits’ had arrived.

Simpson’s enterprising streak was to be matched by his son Alexander, who was so frustrated at having his golf swing compromised by his braces that he set about creating a solution. His endeavours resulted in the invention of the ‘DAKS Top’ in 1934 – sports trousers with a revolutionary adjustable waistband that did away with the need for braces and belts. They became an overnight success, and by 1936 Alexander had realised his dream of opening the perfect showcase for his growing collection of sophisticated menswear.

Feb 6th 2019