DAKS: Celebrating 125 years of style

DAKS: Celebrating 125 years of style

The Year of the Pig might be on the horizon, but there is another reason to celebrate. This year marks the 125th anniversary of DAKS, and the British heritage brand is inviting you to join in the festivities

With its exquisite tailoring and famous House Check, DAKS has been the master of refined elegance for 125 years. Its rich heritage stretches back to 1894, when Simeon Simpson established a bespoke tailoring business on East London’s Middlesex Street that promptly garnered acclaim. Rather than focus solely on creating bespoke pieces, Simpson spotted a gap in the market and became the first man to successfully mass-produce high quality suits that were soon the must-have item in every gentleman’s wardrobe. ‘Simpson Suits’ had arrived.

Simpson’s enterprising streak was to be matched by his son Alexander, who was so frustrated at having his golf swing compromised by his braces that he set about creating a solution. His endeavours resulted in the invention of the ‘DAKS Top’ in 1934 – sports trousers with a revolutionary adjustable waistband that did away with the need for braces and belts. They became an overnight success, and by 1936 Alexander had realised his dream of opening the perfect showcase for his growing collection of sophisticated menswear.

Feb 6th 2019

Harrods Unveils New Mens Shopping Experience

'Men's Revolution' is part of the ambitious redevelopment strategy currently underway throughout the Knightsbridge store.

Boss collaborates with historic porcelain manufacturer, Meissen

This holiday season, two internationally recognized German names, BOSS and Meissen, are coming together for the first time. 

Acne Studios & Mulberry to collaborate on a leather goods collection

The collection will consist of bags and small leather goods, blending together Swedish design with English charm.

L’OCCITANE and EL&N launch the Beauty Café

Set to become a go-to beauty, wellness and gifting destination, the L’OCCITANE x EL&N Beauty Café is open now on London’s Regent Street.

Paddington Central Welcomes Its First Ever Light Installation

Paddington Central, the busy work and social hub will be turned into a hybrid environment combining the virtual and physical from 25 November until 6 January 2020.