Harrods Unveils New Mens Shopping Experience

Harrods Unveils New Mens Shopping Experience

Men’s Revolution is part of the ambitious redevelopment strategy currently underway throughout the Knightsbridge store. 
The luxury London department store’s newest Designer Room is the latest chapter of the multi-phase redevelopment that will see men’s fashion and accessories entirely relocate to the Second Floor, creating a central Harrods menswear shopping experience. Formerly located on the Lower Ground Floor, this Designer Room proudly houses unique and forward-thinking brands. There will be twelve dedicated boutiques for labels such as Givenchy, Off-White, Loewe and Moncler. Brands such as Craig Green, Dries Van Noten, Lanvn and Jil Sander will be featured within a multi-brand space. Many more new and exciting brands will be launching in the space throughout spring and summer 2020.



Nov 18th 2019
Angela Tabor

A Men’s Superbrand Destination

The new Menswear Designer Room, designed by David Collins Studio, continues the boldness of Superbrands and the intricate detail of the first Men’s Designer Room. The design intention focuses on the room as a sleek, contemporary space perfectly combining a refined, monochromatic scheme exemplified in its key stainless steel and Negro Marquina black marble elements, with textured detail and layers of blue emerging through leather cladding, coloured timber and stone. Monolithic, geometric and modern qualities are embodied in the inlaid stone floor, which brings in a sense of continuity from the Men’s Superbrands destination in its combination of Carrara and Bardiglio marble.

Harrods Head of Menswear, Simon Longland, says of the new Designer Room: “The brand edit in the newest Designer Room is curated to complement the previously launched Men’s Designer Room, which takes a timeless, seasonless and trendless approach. With a variety of aesthetic perspectives, the new room presents a selection of highly celebrated brands all with a strong sense of their own identity and includes some of the most dynamic and influential designers in menswear today. The brands in this room will be evolving with the seasons to ensure that Harrods moves and adapts to changes in the menswear market.”

For more information on the new Harrods Designer Room click here.


Images courtesy of Harrods