CURATING LUXURY FOR THE DISCERNING TRAVELLER

HAUTE HOROLOGY

HAUTE HOROLOGY

Many have tried, but there are still only a handful of luxury brands more traditionally associated with fashion that have succeeded in getting the stamp of approval from the stalwarts of Swiss watchmaking.This is no more apparent than at the Fondation de la Haute Horlogerie (FHH), a body that promotes the excellence and the tradition of watchmaking, with membership criteria laid down by the experts that make up its Cultural Council. Last year, the FHH published a white paper in a bid to de ne the very notion of fine watchmaking – only Chanel, Hermès, Louis Vuitton and Montblanc, names originally founded on craftsmanship outside the worlds of watches and  fine jewellery, were deemed  t to join the list of powerhouse brands. However, while these companies might not have centuries of watchmaking prowess behind them, they’re establishing themselves as serious players in the market, producing timepieces that even die-hard enthusiasts of haute horlogerie covet.anyhave tried, but there are still only a handful of luxury brands more traditionally associated with fashion that have succeeded in getting the stamp of approval from the stalwarts of Swiss watchmaking.This is no more apparent than at the Fondation de la Haute Horlogerie (FHH), a body that promotes the excellence and the tradition of watchmaking, with membership criteria laid down by the experts that make up its Cultural Council. Last year, the FHH published a white paper in a bid to de ne the very notion of ne watchmaking – only Chanel, Hermès, Louis Vuitton and Montblanc, names originally founded on craftsmanship outside the worlds of watches and ne jewellery, were deemed t to join the list of powerhouse brands. However, while these companies might not have centuries of watchmaking prowess behind them, they’re establishing themselves as serious players in the market, producing timepieces that even die-hard enthusiasts of haute horlogerie covet.

Feb 19th 2018
Watches & Jewellery