But for the real VIP treatment, opt for the two-hour bespoke Ultimate Menswear Experience in The Speak Easy by John Lewis & Partners. Housed in what could be the world’s smallest gentlemen’s club, with a bar and elegant interior, style advisers can offer tips on everything from tailoring to weekend wear while customers relax over a tumbler of Highland Park single malt, a craft ale or a Fentimans soft drink and snacks. The giftable experience costs £75, with £50 redeemable against purchase.
Patrons can build their experience beyond styling recommendations, with style advisers able to offer impartial advice on fragrance and skincare and book in additional grooming services as part of the VIP treatment. Grooming services include Groom and Unwind £23 (Blink Brow shape); Men’s Energiser Facial with Clarins £26 for 30 minutes; The Ele-ssential and The Ele-vator Elemis Facial £30 for 45 minutes (a facial with a skin consultation); and Pamper MAN-icure £24 for 30 minutes (manicure with a conditioning hand treatment and hand massage).
Customers can then sign up for updates to be sent by their adviser throughout the season – for example, if their favourite designer launches a new collection or if a key piece they want arrives. Visit the website for more information, or the Oxford Street store to experience it for yourself.
300 Oxford Street, Marylebone, W1C 1DX | johnlewis.com