For those traveling to the capital city this holiday season, Lancôme has brought the magic of Paris to St Pancras International, home of the Eurostar, with a magical light show that replicates the original tower’s iconic display. With over 1,300 flashing LED lights the show will be visible almost 600 times throughout the holiday season.
Visitors to the iconic station can also visit Lancôme’s pop up shop at the foot of the installation which celebrates ‘La Vie Est Belle’ and will offer a variety of exclusive services. From bespoke illustrations on products, to personalised calligraphy, Lancôme truly believes that happiness is at its most real when shared. Additionally, all 1,500 fragrance bottles used for the installation will be donated to the international cancer support charity, Look Good Feel Better, which helps boost the physical and emotional wellbeing of women, men and young adults undergoing cancer treatment.
Wendy Spinks, Commercial Director of HS1 Ltd. Says: “Unveiling St Pancras International’s Christmas installation and seeing visitors celebrate the festivities is our favourite moment of the year. We’re excited to launch this year’s unique masterpiece in collaboration with Lancôme- which is an ode to St Pancras’ links to Paris. We hope that the tree spreads joy to shoppers, commuters and tourists while they choose gifts for loved ones, or as they’re travelling through.”
“We couldn’t ask for a better gift this season than to bring Lancôme’s happy and festive spirit to the heart of St Pancras International. Our Christmas installation in the form on the Eiffel Tower symbolizes everything the brand stands for: happy, generous and effortlessly chic and we hope it will remind shoppers, commuters and visitors alike that La Vie Est Belle or that Life is Beautiful,” explains General Manager of Lancôme UKI, Giovanni Valentini.