Lancôme Christmas Tree: St Pancras International

Lancôme Christmas Tree: St Pancras International

Lancôme has teamed up with St Pancras International to unveil this year’s sparkling festive installation, inspired by Paris’ most iconic landmark- The Eiffel Tower. 

The lavish 36-foot installation embodies the elegance and cheerful spirit of the world’s largest French beauty brand and brightens up the station with Lancôme’s signature pink pantone. The magnificent creation will be located in the station’s main concourse until 4th January. The tree is adorned with 1,500 bottles of Lancôme’s signature fragrance, ‘La Vie Est Belle:’ a scent that captures free-spirited and fulfilled femininity, perfectly embodied by the brands Global Ambassador and face of the fragrance, Julia Roberts. 

Dec 18th 2019
Angela Tabor

For those traveling to the capital city this holiday season, Lancôme has brought the magic of Paris to St Pancras International, home of the Eurostar, with a magical light show that replicates the original tower’s iconic display. With over 1,300 flashing LED lights the show will be visible almost 600 times throughout the holiday season.

Visitors to the iconic station can also visit Lancôme’s pop up shop at the foot of the installation which celebrates ‘La Vie Est Belle’ and will offer a variety of exclusive services. From bespoke illustrations on products, to personalised calligraphy, Lancôme truly believes that happiness is at its most real when shared. Additionally, all 1,500 fragrance bottles used for the installation will be donated to the international cancer support charity, Look Good Feel Better, which helps boost the physical and emotional wellbeing of women, men and young adults undergoing cancer treatment.


Wendy Spinks, Commercial Director of HS1 Ltd. Says: “Unveiling St Pancras International’s Christmas installation and seeing visitors celebrate the festivities is our favourite moment of the year. We’re excited to launch this year’s unique masterpiece in collaboration with Lancôme- which is an ode to St Pancras’ links to Paris. We hope that the tree spreads joy to shoppers, commuters and tourists while they choose gifts for loved ones, or as they’re travelling through.”

“We couldn’t ask for a better gift this season than to bring Lancôme’s happy and festive spirit to the heart of St Pancras International. Our Christmas installation in the form on the Eiffel Tower symbolizes everything the brand stands for: happy, generous and effortlessly chic and we hope it will remind shoppers, commuters and visitors alike that La Vie Est Belle or that Life is Beautiful,” explains General Manager of Lancôme UKI, Giovanni Valentini.

For further information about the Lancôme Christmas Tree at St Pancras International click here