If the recent autumn/winter 2013 shows at February’s London Fashion Week proved anything, it is that London is now a major player in the world’s style stakes. While Tom Ford might argue that more needs to be done to attract British talent back to the capital’s catwalks, fashion is part of the very fabric of what makes London great. From established brands and the stalwarts of Savile Row, to emerging talents and fringe designers, this city is home to it all and is one reason why millions of fashion-conscious folk flock here every year. Taking advantage of this fact are three designers currently enjoying the limelight. Jason Basmajian has just taken over as creative director at Gieves & Hawkes having moved from luxury Italian menswear brand Brioni; Joanna Przetakiewicz is blazing a trail with her label La Mania, with collection launches at Harrods and Joseph; and Vivien Sheriff has seen her reputation go stratospheric ever since the Duchess of Cambridge donned one of her hats. We hear what all three have to say regarding their design aesthetic, their inspirations and what they feel the future holds.