Fashion can be a fickle world, but Rejina Pyo isn’t interested in hype. She’s in it for the long haul and, ironically, that’s exactly why the Korean-born London-based designer has found herself in the spotlight of late. “I want to take my time slowly. I’d rather be a slow-burner, a brand always there, where people can come and know they can get a great piece,” says the Central Saint Martins’ graduate, preferring therefore to focus her time and efforts on creating clothes that instil confidence in their wearer as well as the ability to comfortably accommodate eating dinner. “I create practical design,” she explains. “I like the clothes to be worn, not to just sit in the wardrobe.”

That doesn’t mean, however, that what she does is any less special. In the past two years, Pyo’s stock has been on the rise; after collaborating with H&M-owned fashion label Weekday and winning the Han Nefkens Fashion Award, she has become the go-to name for elegant and wearable femininity on the London fashion scene. She blends the playful and artful with a pragmatic and vintage quality that puts her in league with the Emilia Wicksteads and Roksanda Ilincics (who used to be Pyo’s boss) of this world. There’s a Céline minimalism going on, too. “I like to give a timeless feel to pieces, so they’re not so trendyand streetwear but more something you can pass on to your daughter,” she points out. Cue super-sized sleeves, easy-breezy but fitted dresses, trapeze proportions, loose Peter Pan-collar shirts and shapely jackets with roomy palazzo pants in painterly palettes: “I like to have unexpected volume or proportion or silhouette that’s different from the body but still flattering and wearable.”

Feb 16th 2018

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