There is a unique thrill that comes while handling a luxury handbag – the sense of something precious, of outstanding craftsmanship, and of pure indulgence. It’s an accessory that means more to many women than simply being a way to carry their possessions. However, encountering a Ming Ray bag provides an extra frisson of excitement – an injection of child-like fun that is often missing in the sometimes overly serious world of luxury. “I think designers are scared that if they add a fun or playful element to their design, women might not be willing to spend a lot of money on their product,” explains Ray. “As a result, that breeds fear and restriction on creative freedom. There’s no way you can produce the best design that touches people’s souls when you feel like that, because you’re not designing, you’re calculating.” By contrast, Ray’s designs contain nothing of this restrictive mindset, using bright pinks, hearts, butterflies and even rainbows to set the, at times, stuffy world of luxury free from its constraints.