Where do you source your flowers?
New Covent Garden Flower Market. I occasionally order directly from Holland, but I love to actually see the flowers. There is an incredible selection at the market and placing orders in advance ensures availability of specific varieties. I buy British-grown flowers when I can and I’m an enthusiastic cut-flower grower, so I use as many of my own stems and as much home-grown foliage as possible.
What is your favourite part of the job?
I love the immediacy of floristry. The attention to detail that goes into creating something incredibly beautiful, which naturally lasts for only a moment in time, is so special.
Do you have any favourite blooms you try to include as a signature?Every project is different and therefore demands a bespoke combination of flowers. However, I have always loved Japanese anemones – just a single stem in a vase gets me every time.
What’s your favourite season?
As each new season comes around it brings flowers that you haven’t used for a while and that’s so exciting. You become very involved with certain flowers and then, as the season changes, it brings a new aesthetic.
What have been your favourite experiences while working as a florist?
I love designing for weddings and events, but I also enjoy floral styling for more unusual projects such as editorial or film. I love how different floristry can be project to project – no day is the same.
Images courtesy of Willow & Maw