Do you think women are craving a less constrained aesthetic in their wardrobes?
“My customers are always on the go, so their clothes need to be comfortable and adaptable. In today’s fast-paced world, there’s a sense of escapism that comes with breezy, fluid silhouettes. I think that sometimes people just want a chance to breathe. There’s also something very chic and effortless about juxtaposing laid-back silhouettes with luxurious fabrics and artisanal detailing.”
There are some lovely tie-dye pieces in this collection and the hand-woven tote bags are particularly fabulous. Did you want to highlight the human element that goes into creating your collections?
“Absolutely. People don’t always realise how much craftsmanship – like hand-embroidery, hand-stitching and hand-dyeing – goes into these collections. Many pieces take hundreds, or even thousands, of man hours to construct. So we definitely wanted to put a spotlight on those artisanal details this season.”
How important is that the fashion industry becomes more diverse and are you pleased that your brand is leading the way in this?
“I’ve always dressed women of all sizes, ages, and personalities, and we cast models who represent that diverse customer base. There’s no one way to look, and I love that the fashion world is starting to embrace that sense of individuality.”
Why is philanthropy so important to you?
“I think it is important to give back to the community, and I’m humbled that I’ve found a career that enables me to do so. I want to use the platform I’ve created to shine a light on causes that matter. I chose hunger as my main philanthropic focus because it is ultimately a solvable problem.